While 62% of Google searches include a video, nearly 4 billion videos are viewed on YouTube every day. Faced with these figures, it’s hard to ignore the importance of this format for your content strategy. There are multiple ways to incorporate video into your marketing content. Yet you lack inspiration? Do not panic, today we are revealing tips for using video in your video marketing services.
Capture Attention
These ingredients are essential to offer a captivating and original video:
The human component: The human is at the center of the video. Internet users want to be able to project themselves thanks to the protagonists of the video at the heart of the destination or leisure activity. By delivering immersive video, you create an emotionally and visually direct connection with viewers. When presenting a destination, be sure to include multiple angles for scenery and activities from multiple vantage points.
A short and memorable video: video marketing experts recommend producing a video with an ideal length between 2 to 5 minutes so as not to lose the attention of the viewers. Note, the first 10 seconds will be decisive for the success of your video in capturing the attention of the Internet user. For this reason, you will have to offer the maximum added value of your offer during this period: summarize all the essential information in the most efficient and concise way.
Choose the Right Distribution Channels for Your Video
Your video is ready and all that remains is to broadcast it on the right channels, i.e. centralize your efforts and resources on the most effective channels aligned with your objectives and your audience.
YouTube: this is the video platform. Designed and optimized to broadcast video content, it is the perfect and diverse channel where you can create your own channel and promote your leisure activities.
Facebook and Instagram: these platforms are ideal for reaching a large audience. According to a study by Buffer in 2019, Facebook is recommended for users between the ages of 25 and 34, while Instagram reaches a younger segment of Internet users.
With the “Reels”, Instagram gives pride of place to video: This is a powerful short video format to reach a wider audience. Undoubtedly this is a tool to test.
TikTok: this platform offers a collection of very short videos that are mainly aimed at the youngest. TikTok is ideal for promoting activities like Escape Games, as the format is very visual and immersive. On its TikTok account, the association offers breathtaking videos that highlight the territory and the activities offered and thus reach a new customer segment.
Analyze the Performance of Your Video
Like any marketing strategy, don’t forget to measure the performance of your video. By analyzing the statistics and feedback from your audience, you will be able to assess which elements work best and bring the best results. The purpose of this step is to reflect on your approach and adjust your strategy as you go.
Offer tutorials
One of the strengths of video is to convey useful information in a very colorful way. It can therefore be used as training, so that your customers know how to fully use your products or services.
Offer friendly tutorials so that your consumers take full advantage of their purchases and increase their satisfaction. This will encourage them to build loyalty and especially to recommend you to their loved one.
Conclusion
Captivating, original and unique, videos are a great tool to integrate into your content strategy. Whether it is to present your activity, highlight a destination, or to showcase your employees or satisfied customers, videos are the ideal way to forge the commitment of your viewers and stimulate them emotionally and visually.
