Have you ever thought about the impact your product packaging may be having on your brand appeal and sales numbers? Although it may not get as much attention as other aspects of company marketing strategies, having the right packaging can make a difference in drawing in consumers, gaining repeat business, improving the brand’s public image and so on. If your company’s products are in serious need of a packaging redesign or upgrade, here are three creative rules of thumb that could help you find the best design for your products.
- Place Your Unique Branding Front and Center
No matter what type of packaging equipment or processing you may use, having the right design is essential. One simple tip for getting your products noticed in stores is to place your company’s unique branding front and center on every package. For instance, place the company name and logo in a visible location on the packaging in order to draw customers’ attention.
- Choose the Appropriate Size, Color and Style of Packaging
Other factors to consider when designing your packaging is the size, color and style of the packaging. Try to pick:
- A size that feels substantial but is still appropriate to the amount of product you have inside
- The right marketing colors that attract customers’ attention and communicate your desired message
- A style that goes well with your company’s overall brand and message
- Avoid Overly Complicated and Tiring Designs
Finally, remember that in some cases, less really is more. Opting for a simple packaging design can help you gain customers and avoid confusing or overwhelming looks. When in doubt, avoid overly complicated designs.
Having the right packaging can help catch consumers’ eye, create repeat business, solidify your brand image and much more. If it’s been a while since you last upgraded your products’ packaging, these three creative tips could help you achieve a successful redesign.
