Marketing consultants are often considered as a significant expense or a great asset to the company. However, the expertise and leadership in taking any business to the next level are not ignored. Mostly, small and medium enterprises hire a marketing consultant to help them focus on the marketing aspect of the business. In big companies, the expertise of a marketing consultant is needed to support and work hand in hand with the internal marketing department. In both situations, the goal is achieved by developing a brand presence in print and online. An example is home builder marketing.
Some of the roles a marketing consultant does include;
- Examining the present marketing strategy of a brand or company
- Creating a new marketing strategy to assist the brand or company to thrive
- Executing the new marketing strategy
- Measuring the effectiveness of the new strategy
Using the company’s Information, metrics and data, the marketing consultant can analyze what is not working and what is. The marketing consultant stays throughout the whole period of conception to completion of the new strategy.
Similar to other fields, consultants charge according to experience. Also, some may charge hourly fees to cover costs such as office space, transportation, and business expenses. A marketing consultant should have a set of skills, both technical and soft skills. Technical skills include being conversant in;
- Marketing automation software
- SEO
- Branding
- TV or print advertising
- Public relations
Soft skills essential in executing the marketing consultancy job is;
- Collaborative skills
- Listening skills
- Interpersonal skills
- Creative thinking
- Critical thinking
One may venture out as a marketing consultant as a way of becoming an entrepreneur. This position is fit for anyone who has an undergrad degree in business, communications, or marketing. Alternatively, someone who has an MBA with a specialty in marketing is also a good fit. To help you step up in this role; you may need to do the following;
Referrals and testimonials
While launching out in this career, it will be wise to ask your past clients or employers to give testimonials on your website. With LinkedIn, recommendations may boost your profile in a significant way. Potential clients can know your accountability and trustworthiness through reading testimonials and checking with references. Also, maintaining past clients will help you grow your network by attracting potential clients.
Have a mentor
A mentor could be someone with much more wealth of experience in your specialty or your former employer. A mentor will guide you by giving you the best advice. The support system of a mentor will help you thrive. However, make sure your mentor is not abusing or misleading.
Be updated
The marketing industry changes very fast, and as a consultant, you should be conversant with the latest tools and trends in the marketing industry.
Research
Always research potential clients and companies by reading news, announcements, and significant changes. Sometimes you may need to approach the company or client and show them your research and help in their marketing strategies.
Much work involves being a marketing consultant. One can thrive in this career if one enjoys research, challenges, and a flexible working environment.
