Identity theft occurs in the network of regular buyers. To avoid this, it is important that each company establish the necessary security mechanisms to, avoid hacks in its computer applications, servers, and in the communications carried out in commercial operations. If the hack occurs on the server of the alleged buyer, it is recommended to confirm (in case of suspicions) the veracity of the commercial operation that has been raised by an alternative means such as telephone or email. It is important that you consider merchant fraud protection in the event of any suspicious activities.
Fraudulent Transactions
Keep in mind that the main objective of digital scammers is not to make fake purchases in your store, but to steal from your customers. Your platform is the perfect database to obtain the information that will allow them to do so. In this sense, it is key that your consumers have a full guarantee that their data will be protected at all times and that for no reason they could be victims of fraudulent transactions for buying in your store. For this, it is useful to implement these measures that restrict access to unauthorized people to your online sales channel. It is recommended that you follow these guidelines:
- Do not store data that you do not need from your customers.
- Create complex passwords, combining numbers, letters, and special characters.
- Change the administrator username to something other than “admin.”
- Perform link checks every 48 to 72 hours to confirm where they lead.
- Always use up-to-date software.
- Activate SSL certificates (universal standards for the protection of online transactions).
- It works from a virtual private network (VPN) since it has its encryption and protection systems.
Protecting Your Business
Fortunately, there are several things you can do to prevent it. The main one is that you maintain an active and verified presence on social networks. Along with that:
- Legally register your brand
- Develop a style or branding guide to keep your communications consistent.
- Define and use your logo consistently
- Build a strong online brand presence with a digital marketing strategy.
- Show only reviews for certified buyer accounts.
- Respond to comments in a neutral way, asking when they bought and what they didn’t like.
Conclusion
Selling online is now the main source of income, if not the only one, that many businesses have today. Many customers will not buy from your store for many reasons; keep a lack of security from being one of them. Win the trust of your customers on the Internet, it does not have to be complicated if you put these and other good preventive practices in place that make them feel safe when buying. Therefore, check if your store already complies with all of them or if they are missing so that no one is scammed and guarantees totally reliable and efficient operations. Customers will use chargeback services so they can recoup any losses from fraudulent purchases on your online platform.
