There’s no denying that influencer marketing is on the rise these days. With the increasing number of social media personalities pitching various products and services, many marketers still have questions about the benefits of this type of marketing.
Why Use Influencer Marketing?
There are many benefits of hiring an influencer marketing agency to help grow your business. They can find the best creators from various social media platforms to work hand-in-hand with your business. Read below to find some of the best benefits businesses can gain by working with influencers.
1. Increase Brand Awareness
Brand awareness is important for small businesses and those entering a new market. It can help them reach out to their potential customers and make them feel like they’re getting the best deal.
Effective influencer marketing can help prevent people from passing up products based on having no knowledge of them. A lot of great products don’t sell well because people don’t have the proper brand awareness. In addition, not everyone can afford to spend thousands of dollars on TV ads and magazine ads. Through influencer marketing, businesses can bridge the gap between traditional and digital advertising.
2. Expand Your Reach
An important factor that businesses consider when it comes to finding an effective influencer is finding someone in their industry or market segment. Although there are various ways that a B2B company can reach out to its target audiences, such as through trade publications or subscription services, not everyone in the industry can attend these events.
Through influencer marketing, businesses can reach out to their potential customers who are following them. These individuals can be people who are in a certain industry or are slightly outside of it.
Products can be affected by follower behavior. For instance, if a follower follows a lifestyle blog or is interested in a particular lifestyle topic, they might be interested in learning more about the products that the blog’s featured influencer uses. This person might not be a regular follower of a beauty influencer, but they might be interested in learning more about the products that the influencer uses.
3. Gain Trust and Credibility
Even if you’re in a certain industry, getting ahead of the competition is always going to be harder as time goes on. One of the most common reasons why people don’t trust a brand is because they don’t know which one they can rely on. Having a strong brand is important to ensure that people can trust you and that you can deliver on their expectations.
On the other hand, influencers have already built trust with their followers. Only work with influencers that pitch products that they think are worth buying. They should create content that showcases the various features of a service or product.
Sometimes, this can be done by showing how great a product looks on them. In other cases, it can be done through extended use trials. Having a strong content marketing campaign can help build trust within a couple of weeks or months.
Even if an influencer uses a different method to test a product, their audience is still willing to listen to their content. This is because they are often people who are just like them, and sharing a common interest can build a bond between people that cannot be matched by corporate marketing.
4. Spend Less on Advertising
One of the biggest issues that companies face when it comes to traditional advertising is continuous payment. For instance, in Google search promotions, you have to bid against other companies to reach their potential customers. This is expensive, but it’s also common for advertisers to pay every time someone clicks on an ad. Influencer marketing budgets can be much lower.
An influencer will typically charge a flat fee for each post that they create. Many also accept free products or services in exchange for their social media posts. Some of the other options that they can offer are promotional codes and affiliate links. There are many ways that companies can pay an influencer, but most of the time, they will either be paid for the actual conversion or some form of fixed compensation.
Final Thoughts
The various benefits of influencer marketing are enough to convince many companies that it’s a great way to reach their target customers and enhance their brand recognition. While it can take some time to establish a strong relationship with an influencer, most of them find it highly effective.
