Businesses, whether small or large scale, operate in a continually changing landscape of consumer demand and technology. For decades, start-ups and entrepreneurs have been promoting their businesses via content marketing. With constantly increasing competition, it is becoming more critical for small companies to build a strong online presence to communicate and engage with their audience. While creating a responsive website is essential in creating a comprehensive branding strategy, the dynamic nature of the global economy requires business ventures to go further.
The mode of content marketing has changed drastically over the past years. Taking into account the massive impact of television and the invention of the printing press followed by the outburst of digital media technologies. One common trend is that businesses are continually finding better ways to attract more users and reap more incredible benefits.
One digital medium that has evolved in recent years and creating value for the business is blogging. We will be discussing the benefits of blogging for small business owners and some tips to help you understand the pros in a better way.
Why is Blogging Important for Business Owners?
If you are new to the business world and finding yourself a bit clueless about the term blogging or are confused about the benefits of blogging, then this blog post will clear all your confusions and doubts. According to a recent survey, 43% of the business owners have no idea what blogging is, and in this digital era, they are more likely to be left behind in the competition. Contrary to this, 55% of the people who are well-aware of blogging said that they use it as #1 inbound marketing strategy and have benefited from it.
In simple words, a blog is the compilation of facts, thoughts, and expert opinions relating to the operations of the business or its audience. This written information is at the disposal of everyone on the internet. Instead of pushing sales by using outbound strategies, the majority of the companies are using the inbound marketing strategy where consumers come to them to get information about their products.
The following statistics might help you in understanding the benefits of blogging:
- Blogging helps in cutting the overall cost of marketing of business by approximately 60%
- Businesses that regularly publish the content get 8 times more traffic
- it helps in getting 3 times more leads
8 Benefits of Blogging for Business Owners
1-Indicate that you are an expert
The overall structure of a blog or information that you provide is perceived as the voice of a brand. It will help you to make your unique identity, and the blogs will stand out from the rest. By reading your content consistently, your readers can develop a strong relationship with you. There is a possibility that they will choose your brand whenever they decide to convert.
Besides this, blogging serves as a medium to share knowledge with users about changing marketing trends and other relevant interest areas. Top-notch and successful businesses follow the content calendar to publish the blogs consistently to make their authority as a leading brand in the market.
Benefit: Build trust among readers
2-Value Proposition
People don’t like to be in contact with brands whose prime focus is to sell their products or services. The main reason behind this is not getting any interesting information from a bunch of sales posts. By creating value for the customer, you can elevate the sales. No one should overlook the importance of providing better user experience as compared to competitors.
Giving information about something is just like providing them with any other service. With blogging, you will be giving something for free to the customer even before they make a purchase. It is done with the hope that free information will lead the readers to convert to customers.
Benefit: Add substantial value to the overall customer experience
3-Search Engine Optimization
The search engine goes beyond ranking as it is a long-term approach to improve the visibility of the business as compared to the competitors. There are a lot of ways to improve the ranking, and one of the best and most common ways is to write blog posts with relevant keywords. By doing this, when search engine algorithms will come crawling to the website, they will find the blog and will show it to the searchers. This clearly shows that businesses need SEO services by the experts more than before.
Benefit: Better ranking in different search engine results
4-Demand Generation
In lead generation, demand generation is the first step to capture the interest of the potential prospect by using a contact form. It is the process through which a business generates demand among the potential customers about the product or service. For this purpose, content presentations and blogs are used as the primary channels to spread awareness about a product, its features, and inform the customer about the brand.
Benefit: Create enough interest within leads coming toward your brand.
5- Lead Conversion
After building interest in the product or services that a business offers, efforts are put in to convert the leads. The benefits of blogging are countless as it helps in spreading awareness and also aid the potential customer in making the final decision about the purchase. How-to guides can convert customers to the consideration stage where they consciously or subconsciously start considering the product. For this, your content should be perfect and to get it written by the experts, get the content marketing services today from a renowned company.
Benefit: Push leads towards the conversion
6-Influencer Marketing
When business owners work with influencers to improve the visibility of the website, they give the product to the influencers in exchange for getting reviews. The most important thing here is to get in contact with an influencer that your target audience admires.
Benefit: Wider market reach and improved visibility
7-Generate Backlinks
You can create inbound links to different webpages in the blog posts. Other than being an excellent tool for SEO, it is beneficial for blogging as well. Blogging is a tool to create value for the audience by providing vital information and giving out tips. When other websites with high domain authority link to your website, it improves the credibility among customers. A website with a lot of backlinks is more likely to appear in the search results as it complies with search engine algorithms.
Benefit: Higher domain authority and search engine ranking
8-Stay Ahead of the Competition
A business with active blogs on the website can get more visitors and seal more deals. According to a recent study, around 55% of users make purchases from a business with interesting and valuable blog posts. As a business with steady blogs is seen as an expert in the industry, people can trust the brand and make the purchase.
Benefit: Better market share and higher conversion rate
Wrapping Up
The benefits of blogging are difficult to cover in a single post. If a business succeeds in directing enough traffic to the blogs, it will see an uptake in the overall sales within no time. People not only trust the business more but also buy more products from you. You should know how to craft engaging and informational content, and you will go a long way.
