It is very important to use app store optimization for ensuring the proper exposure for your app. Before delving into the core analysis, it is very important to develop an understanding of the app store optimization.
App Store Optimization (ASO) is the regular advancement on an app download page that helps you to increase the visibility of the app and also the engagement of the people so that they can download it effectively. ASO mainly focusses on leading app platforms, but with the licensing of specific apps there are numerous platforms available that use the same. In a nutshell, after creating an app, ASO plays a very essential role in providing unique exposure to your app in the crowded app market. ASO is not a one-time process. It needs regular consideration and consistent updates.
Here we are providing some efficient tips doe the usage of ASO.
Tips for ASO
- Use of the relevant keywords
While opting for ASO you should use the right keywords. It is one of the essential steps to increase engagement. You should opt for specific keywords that can lure potential customers towards your app. Considering the keywords uses by your competitors is a useful approach.
- Keyword orientation
Following are some of the specific steps that can help you to use the keywords effectively:
- Prevent the usage of unrelated keywords to your app
- Use one form of keyword
- Prevent using the keywords related to your competitor’s name
- Title and description plays a very important role
It is mandatory to write a minimal title. You should try to include 25 characters maximum. This will be helpful in the browsing screen. Try to use your company’s name and the top keyword. This will provide ease to search your app for the customers. Apart from this the decryption should be apt and full of relevant keywords. You should try to include 250 characters in this. Other than this you can input some of the basic info in the read more section.
- Use of apt Icons & Screenshots
Visual experience plays a very important role in increasing exposure. It will provide an edge over others in the marketplace. Choose a way engaging app icon. It is essential to maintain the color schemes that affect the psychic of the customers.
Above for are the most effective tips that can help you to attain productive ASO for your app it will surely help you to get the topmost position.